The excitement of another MACUL conference has started to wane and routine has started to set in, so I was excited when I received an e-newsletter from John Sowash. He used a web service called MailChimp to design and deliver a dynamic html styled newsletter to the mailing list he had gathered during his presentation.
John's e-newsletter stood out from the other messages in my inbox because MailChimp allows you to use templates and html coding to deliver what is essentially a web page embedded in an e-mail.
Another great feature is the unsubscribe option. Not everyone who gave me their e-mail address wants to continue receiving updates or links to the video tutorials I make.
Setting up a Free account allows you to send 3000 "campaign" messages per month before prompting you to upgrade. I could see teachers using this a means of delivering their class newsletter or having students produce a persuasive argument campaign.
There are also built in tools for building your social networks like twitter or to promote websites and blogs.